Helping Emerging Tech Products Find Their MarketWeb3, FinTech, PropTech & AdTech

From 0 to 1 — and into early traction and scaling.

Andrew Zapo

I support emerging tech products with strategic insight

Marketing & Product Strategy

Creating clear and practical roadmaps for product-market fit.

Team Building & Leadership

Advice on building effective, agile marketing teams.

Go-to-Market Strategy

Guidance on acquiring initial users and sustainable scaling.

Community Engagement

Strategies for cultivating meaningful user communities.

PR & Media Strategy

Advice for enhancing product visibility in respected industry outlets.

Branding & Positioning

Insights into crafting narratives that authentically differentiate.

Growth Strategy

Recommendations for sustainable, data-driven growth initiatives.

Over 15 years supporting product marketing across 100+ projects

Projects & Collaborations

Propy logo
Neon EVM logo
Panther Protocol logo
Bitcoin SV logo
BuySellAds logo
Cointraffic logo
Coinbase Wallet logo
Blockgeeks logo
Ambisafe logo
eToro logo

Global Brands

Samsung logo
Budweiser logo
L'Oreal logo
KFC logo
City of Toronto logo
TD Bank logo
WPP logo
Diamond Integrated Marketing logo

Featured Projects & Campaigns

Propy

Propy

Currently leading product marketing at a top blockchain real estate company, driving user growth, GTM execution, and strategic partnerships with major platforms like Coinbase.

PropyKeys

PropyKeys

Led global marketing and growth strategy, resulting in over 300,000 NFT real estate addresses minted. Managed Coinbase Wallet integration and promotional initiatives.

Satoshi Vault App

Satoshi Vault App

Conceived and launched a Telegram-native Bitcoin rewards product. Achieved 15,000+ early users in the first month by bridging incentives with simple UX.

Neon EVM

Neon EVM

Launched the first Ethereum Virtual Machine (EVM) on Solana, driving 730,000+ sign-ups via CoinList and supporting a successful mainnet debut.

Panther Protocol

Panther Protocol

Led GTM campaigns for a privacy-focused DeFi platform. Scaled the community from ~1K to 80K+ and supported $24M in fundraising through strategic growth efforts.

Blockgeeks

Blockgeeks

Directed product marketing and growth for one of the earliest blockchain education platforms, growing the user base to 250K+ while overseeing platform development and operations.

Bitcoin SV

Bitcoin SV

Led high-impact brand communication and PR campaigns for one of Bitcoin's major forks.

Exploring product growth strategies?

Feel free to connect for insights or advice on navigating your marketing challenges.

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