CMO and Product Marketing Leaderfor Web3 & Crypto Companies

Helping Web3 startups go from zero to traction with strategic marketing leadership and execution.

Andrew Zapo

I help Web3 startups go from zero to traction

Strategic marketing leadership for crypto and blockchain projects

Marketing & Product Strategy

An actionable roadmap for growth and adoption

Team Building & Management

Build and structure a high-performing marketing team

Go-to-Market Execution

Acquire your first users and gain real traction

Community Growth & Engagement

Cultivate a loyal Web3 community of advocates

PR & Media Coverage

Get featured in top-tier crypto and tech publications

Branding, Messaging & Positioning

Stand out with a compelling narrative

Paid & Organic Growth

A scalable, data-driven marketing mix tailored to your startup

Projects & Collaborations

15+ years experience, 100+ blockchain projects – marketing leadership on-demand

Crypto & Web3 Projects

Propy logo
Neon EVM logo
Panther Protocol logo
Bitcoin SV logo
BuySellAds logo
Cointraffic logo
Coinbase Wallet logo
Blockgeeks logo
Ambisafe logo
eToro logo

Before crypto, I led nationwide marketing campaigns for global brands.

Global Brands

Samsung logo
Budweiser logo
L'Oreal logo
KFC logo
City of Toronto logo
TD Bank logo
WPP logo
Diamond Integrated Marketing logo

Featured Projects & Campaigns

A selection of successful projects and campaigns

Propy

Propy

Acted as the company's de facto first CMO, driving a successful $17M token sale for PRO, now traded on Coinbase. Continues to provide strategic advisory and support.

PropyKeys

PropyKeys

Led global marketing and growth strategy, resulting in over 300,000 NFT real estate addresses minted. Managed Coinbase Wallet integration and promotional initiatives.

Satoshi Vault App

Satoshi Vault App

Developed and launched a Bitcoin rewards app on Telegram, securing 15,000 users in the first month.

Neon EVM

Neon EVM

Launched the first Ethereum Virtual Machine (EVM) on Solana, driving 730,000+ sign-ups via CoinList and supporting a successful mainnet debut.

Panther Protocol

Panther Protocol

Designed and executed a marketing campaign, expanding the global community from 1K to over 80K members, resulting in $24M raised.

Blockgeeks

Blockgeeks

Managed operations, product development, and growth for one of the earliest blockchain education platforms, founded in 2016.

Bitcoin SV

Bitcoin SV

Led high-impact brand communication and PR campaigns for one of Bitcoin's major forks.

Ready to accelerate your crypto project's growth?

Let's discuss how strategic marketing leadership can help your Web3 project succeed.

What's Your Biggest Growth Challenge Right Now?

Let's discuss how I can help you overcome your marketing challenges and accelerate your growth